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SOFII is an online archive of fundraising best practice and creativity. It is filled with an ever expanding array of easily accessible exhibits, articles, videos, opinion pieces, hints and tips, book reviews and recommendations. The SOFII blog is a place for us to share some thoughts and ideas that might not have an obvious home on the SOFII website. It’s also a place for us to invite guest bloggers to share their views. If you’d like to contribute to our blog please get in touch with sue@sofii.org

Tuesday 20 November 2012

Retention Song


By Reinier Spruit on the 101Fundraising blog.

If you are really going for retention in 2013 you have to record the Retention Song with your fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20 per cent. Trust me…

The best performance can do the opening plenary at all fundraising conferences in 2013. Who says fundraising can’t be fun?

Retention Song (to the tune of Redemption Song by Bob Marley)

Our donors, yes, we ask them;
Ask them and not only once,
Even after they give more
Not a relation here
But our goals de-serve more
By the touch of Aphrodite.
Our reward in this donation
Relationship.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs.

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Shed a tear for inactive supporters,
‘Cause none of you can stop them leave.
How long shall we ill non profits,
While we stand aside and look? Ooh!
Some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs;
Retention songs.
/Guitar break/

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Wo! Shed a tear for inactive supporters,
‘Cause none of you-a-can-a stop-a them leave.
How long shall we ill non profits,
While we stand aside and look?
Yes, some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs –
All we ever have:
Retention songs:
These songs of richdom,
Songs of richdom.

(applause)